Generic research: Evaluating previous products

Good points about previous products:
1. The advertisements for the documentaries had branding on them, such as logos for the channel the show would have been broadcasted on.
2. There was a strong sense of branding and marketing, for example one product advertised a hashtag with the poster to connect the hashtag with the poster. This then allowed the creators to add in social media posts with that hashtag like tweets to appeal to younger audiences that use social media, but that also links to the product's advertisement.
3. One of the past documentaries that had been made had conformed to conventions of a typical documentary, using voiceovers to narrate and music to cover the non-narrated parts. There was also different shot types and cutaways to link the scenes together. Another convention that this candidate had conformed to was seeking opinions of people linked with the topic, and including facts and figures to inform the audience.
4. The candidates had evidently put in effort with their research, with their advertisements in TV magazines looking like a typical TV magazine, including actual shows that are screened on that channel.
5. Another good part about these products was that the style of narration and editing was similar to shows that would have been screened on certain channels, for example one documentary looked like it should have belonged to Channel 4 because that channel's products have a distinct style.


Bad points about previous products:
1. Some products, such as one of the music videos, showed elements that are not allowed to be in these products,  which therefore I know to avoid those topics.
2. Some of the footage didn't fit with the original content, which meant that the candidate had filmed the footage at a later date than most of the other footage. This removed a sense of continuity in the product, and so I will avoid refilming footage, and getting most of it in one go.
3.  Some of the footage was very low quality, which made the product look much less professional than it should do.
4. One of the documentaries had music playing at the same time as the narration, so the narration couldn't really be heard. Therefore, I'm going to edit the product so this doesn't happen.
5. One of the music videos featured people that were not fully comfortable being filmed, therefore the product looked less professional. I'm going to try and get people who are comfortable being filmed in my product.