Channel 4 adverts, like most TV broadcaster adverts, are displayed on a number of platforms, including different types of social media like Instagram and Facebook, but also on more traditional platforms such as billboards and in between programmes on TV channels. This means it has maximum marketing as it is widespread, and no matter what form certain generations tend to use the most, they will see the adverts. This is perfect for my documentary is aimed at all generations, but specifically teenagers in modern times compared to 40 years ago. The teenagers are most likely to receive this text on social media, whereas the older people are more likely to see the advert on the way to work or on TV between programmes.
TV listings magazines also come in varying forms, although not as many now compared to 5 or 10 years ago. TV guides traditionally are in a book form, like the RadioTimes above. However, TV schedules are online now too, which also helps broaden the audience for the marketing of the TV listings as younger people are more likely to find it online. I also found a website that allows people to apply for subscriptions to TV listings magazine, which is helpful for the older generations so that they do not have to go out to get their magazine. The benefit of TV listing magazines working across so many different forms of media is that it will reach a wide age bracket, which is good for my documentary as my target audience is of varying ages.
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