One of his theories that is particularly relevant to my work is his theory that there are three types of readings that audiences can take from a text.
Stuart Hall also said that the meaning is not simply fixed or determined by the sender, which is relevant to me as I need to realise that not all of my audience will mediate my documentary in the way I expect or want them to, and that they will all interpret it differently, which lots of factors come into, such as class, gender and other factors that will change the way they interpret a text.
Another theorist that links in with that idea is Ferdinand de Saussure, the founder of semiotics. He said that all texts are saturated with signifiers and signs implying to audiences how content should be interpreted. This has made me more aware of what content I am putting into my documentary as I may accidentally anchor the wrong meaning in with signifiers I do not mean for the audience to interpret. This also means that I need to adhere to codes of my genre, as Saussure suggests there are generic codes for specific genres. For many, that most likely involves subject specific vocabulary, so for my documentary I will use terminology that teenagers 40 years ago will understand, and vocabulary that was invented in the modern day that will appeal to modern day teenagers too.
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